HankInk is a Portland, Oregon based graphic design firm specializing in design solutions for packaging and print. We are currently accepting new projects.

Guest Marine Products

Guest Chargers Logo

Guest was suffering from an eroding market share, when VP of Marketing, John Tinghitella came to Hank Schmidt for a complete overhaul of the branding and packaging. Hank developed a new logo system that included the product category designation. Then Hank designed a color code system for use on the Guest packaging and marketing materials. Hank completely redesigned the entire line of marine battery charger cartons. Individual full color cartons for each product replaced the one carton for multiple products style packaging, which was causing a lot of confusion at the point of sale. In the process of creating new packaging, new graphics were developed for the product labels that go on the chargers.

Trolling Motor Charger Corrugated Packaging
Trolling Motor Charger Corrugated Packaging
Power Center Charger Corrugated Packaging
Clamshell Packaging for Economy Line of Chargers
Product Label Graphics for Battery Charger
OptiCharge Logo

HankInk developed new clamshell and label packaging for existing products that were moved from cartons to clamshells. Guest introduced a new line of chargers under the OptiCharge brand, Hank provided the new logo and designed all the packaging components.

Portable Charger Folding Carton Packaging
Clamshell Packaging for Float Charger
Guest Spotlights Logo

HankInk designed full color cartons for the redesigned spotlight line. The cartons featured a full color litho label applied to a corrugated carton.

Beamer Spotlight Corrugated Packaging
Beamer Spotlight Corrugated Packaging – Front
Beamer Spotlight Corrugated Packaging – Back
Beamer Spotlight Corrugated Packaging – Top
Guest Switches Logo

The new graphic system was applied to the battery switch line. New paper labels and clamshells replaced the shrink sealed blister cards.

Clamshell Packaging for Battery Switches
Guest Lighting Logo

Guest introduced a new line of interior lights. Hank developed the slide-on blister card and graphics.

HankInk was responsible for developing and producing the Guest catalog, sales literature, POP display materials and trade show graphics.

Guest Design Lights Slide-On Blister Package
Guest Design Lights Packaging
Guest Chargers Product Literature
Guest Trolling Charger Specification Sheet
Guest ConnectCharge New Product Literature
Guest Catalog – Trolling Chargers Double Page Spread
Guest Catalog – Trolling Chargers Double Page Spread
Guest Catalog – Trolling Chargers Double Page Spread
Guest Catalog – Blue Water Chargers Double Page Spread