Hank Schmidt has provided branding and package design services to the marine industry for over 20 years. Hank designed the new logo and packaging for AFI's line of marine horns and wipers.
HankInk produced the Marinco full line catalog. Hank also developed a new color code packaging system for Marinco shore power products and moved their products from poly bags with header cards into clamshells with full color labels. Branding and packaging was also developed for Marinco's sub-brands SeaLink 12 volt products.
HankInk developed branding and packaging for ParkPower RV products as well as the ParkPower RV catalog.
HankInk has also provided branding & package design services to Nicro Ventilation, SeaForce Teak and Sea Dog Line.
Hank Schmidt worked closely with Kryptonics' marketing director, Jim Ford to develop logo treatments, packaging and advertising for skateboard and roller skate wheels. Hank designed and produced the first ever packaging for both skateboard and roller skate wheels. Skateboard wheels were packaged in a reusable composite tube with a plug end. The roller skate wheels were packaged in a two-piece set-up carton with interlocking graphics. The packaging for both products as well as the logo used the color code designations for the three different wheel compounds: Red-soft, Blue-medium, Green-hard.
Hank continued to work with Jim Ford when he became VP of Haro Cycles. Hank designed bike graphics, print advertising and packaging for Haro's BMX and freestyle 20" bikes. HankInk also provided graphic design and advertising services to Skyway Recreation for their line of 20" bikes and "mag" wheels.
HankInk has experience developing multi-language packaging, like the Water Pik oral irrigator carton. Hank is well versed in dealing with off-shore suppliers, Beddy Fur Teddy and Rosie's Rascals products and packaging were produced in Asia. The WingOne target thrower's unique paper header card was designed by Hank Schmidt. Hank also over saw the printing, production and quality control of packaging materials.