Olson Bros. Tire Factory
When Olson Bros. Tire Factory wanted to brighten their store image they came to Hank Schmidt. Even though Olson Bros. is situated on a busy state highway and has served the community since 1957, many local residents didn't know where Olson Bros. was located. The old storefront had no "pop". The Tire Factory franchise requires the use of company colors and design standards. Hank took the corporate color and graphic standards and applied them to the Olson Bros. storefront and created a much bolder and eye catching graphic statement across the entire property. In addition to the storefront, new graphics were applied to the fuel canopy, fuel pumps and the services billboard. Hank designed a new neon sign with an electronic reader board and a color-coded fuel price board. Additional messaging was added to promote auto service, tire sales, fuel sales and 24 hour towing.